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Alabama dealership giving away shotguns, bibles and flags to customers for July 4th


In rural Alabama, you can get a shotgun, Bible, American flag, and a truck all in one spot.

Chatom Ford, a dealership in Chatom, Ala., went viral for its “God, Guns and Freedom” campaign on Facebook saying each car sold comes with a Bible, a 12-gauge shotgun, and an American Flag for a Fourth of July promotion.

The deal is a small gift to its valued customer and an “opportunity to celebrate independence.”

The general manager, Koby Palmer, talks about the deal in a Facebook video that has now exceeded 60,000 views. Palmer poses in the video with a shotgun in one hand and a Bible in the other, standing in front of an American flag draped over his tailgate.

“Hi all, this is Koby Palmer with Chatom Ford in Chatom, Alabama,” Palmer said in the video. “I just want to reach out to everybody in the area and let y’all know we’ll be celebrating July 4th a little bit different this year.”

The promo was created to align with the town’s values of always being a safe community, being proud of their country, and hunting. The intention was to be patriotic and not political, according to Palmer.

“We don’t want anyone to get the wrong idea,” the 29-year-old told Newsweek. “It’s not like we’re just walking around and handing out guns.”

The dealership is partnered with certified firearm dealers in Alabama and Mississippi. When a customer purchases a vehicle, they will receive a certificate to be taken to an arms dealer that will conduct a background check. Once cleared, the customer must also present a bill of sale from the purchase of the car to then get the gun free of charge.

The Facebook post with the campaign makes it clear that you must be 18-years-old or older to legally own a gun in the state of Alabama.

“This is just showing support for our local community,” he told USA Today. “Anyone that doesn’t 100% agree with what we’re portraying, we’re not trying to force our beliefs on anybody. We respect anybody that disagrees, no matter how vehemently they do.”

This promotion has gone viral on Facebook with people commenting that they are willing to drive all the way from California to Alabama for the promotion. Customers are flooding the comment section with “God bless” and other words of encouragement.

“For those that criticize this sale, that’s the point. In this country you have the legal right to make decisions and choices, as long as you’re compliant with the law,” one comment said. “[To] each their own my American brothers. I love what you’re doing!”

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